Hi, I'm Felipe
I build Review2XML, the tool that gets your product reviews showing as star ratings on Google Shopping. Before that I spent 4+ years building an e-commerce brand that was later acquired. Brazilian, back home after 9+ years in Sydney, Bali and Amsterdam.
Find us
Milestones
October 2025
Launched Review2XML: upload a review CSV, get a Google Product Ratings XML feed.
March 2026
Hosted live feed URL: add it to Merchant Center once and it keeps itself up to date.
April 2026
Free plan: your first 50 reviews live on Google Shopping, no credit card.
June 2026
Review2XML approved on the Shopify App Store.
July 2026
One-click Google Merchant Center connection through Google's official Merchant API, plus auto-sync from Judge.me and Yotpo.
August 2026
Guided setup that starts from your store URL, and Stamped auto-sync.
September 2026
Earned Built for Shopify status.
October 2026
Agency & Multi-store plan, with Google Shopping analytics for every store.
Today
607,193 reviews live on Google Shopping
Who I am
I started out as a chef. During Covid-19, while still working full-time in a kitchen, I launched Patch Project, a Gen Z skincare brand known for its holographic star pimple patches.
I built it from scratch: product development, the online store, social content, paid ads, fulfilment and customer care. It grew to thousands of customers and $100k in revenue before it was acquired. Running it taught me e-commerce from the inside, from email flows and ad creative to supplier minimums and cash flow.
What I built
Review2XML started with a problem in my own store. My review app charged $180+ a year just to send my product reviews to Google Shopping, so I built a faster, affordable way to do it.
Google only shows star ratings on Shopping ads and free listings when it receives your reviews in its Product Ratings feed. Review2XML handles that part: enter your store URL, connect your reviews with auto-sync, a Google Sheet or a CSV, and your live review feed connects to Merchant Center in one click through Google's official Merchant API. Your first 50 reviews are free.
I run it on my own: the product, the code and the support inbox. When you message Review2XML, you're talking to me.
Want your reviews on Google Shopping?
Start free, or send me a message if you have a question first.